Lead generation for colleges, universities and mission-driven schools
Google and Meta ads, plus ChatGPT ads where the audience fits. Your CRM tells us which leads became applications or customers.
We reply within one business day.
A few of the schools we've worked with
01 · What the platforms count
Google and Meta count clicks and "conversions" they define themselves. Most of that traffic never turns into a lead anyone would actually call back.
02 · What we count
That happens in your CRM. We send it back to Google and Meta as an offline conversion, so their systems start learning what a good lead looks like for you.
03 · What you report up the chain
Applications and enrollments, tracked from the first click to the record in your system, in a weekly email you can forward without editing it.
Services
Four things, done in writing. Every piece of work has a scope and a name on it. The services page goes into each one.
Google and Meta ads, plus ChatGPT ads where the audience fits. We set the target at qualified leads from day one.
02Pages that load fast on a phone and drop a clean record into your CRM.
03We hook the ad platforms up to your CRM so the thing we measure is a real lead, and the platforms get told when one turns into a sale.
04A weekly email you can forward as is, plus a daily check for things like tracking that broke on a Tuesday.
Colleges and universities
Enrollment funnels are long and the platforms only see the first step. We count applications and enrollments, from the first click to the record in your CRM.
See how we run it for a schoolMission-driven schools
We work with faith-based schools, independent colleges and public universities. Each gets a funnel built around its programs and the inquiries admissions can act on.
Talk about your schoolHow we work
You should know what we're going to do before we do it, and see what we did every week.
What the audit coversWe read your ads, tracking and landing pages against your lead goal without touching anything, and write up what we'd fix first.
Before anyone changes a thing in your account, it's written down with a reason and a name on it.
A script looks at the account every morning for things like broken tracking or a change the platform made quietly, and a person reads whatever it flags.
What changed and what's next, with your CRM numbers next to the platform's so you can see the gap.
The yardstick
This is the shape of the chart we judge the spend by, and the one you'll see with real numbers in your weekly update. Slide it and watch what happens to the bars.
Square-root scale; counts are shown above each bar.
Client results
Selected results from past campaigns, shared anonymously with approval.
Matured July 2026 class, a higher-ed client
2× the earlier rate
Agency-reported, from our August 4–17, 2026 review. Approximate and for the July class only. Not a controlled test, and no enrollment figures. Costs ran over target on two doctoral programs.
May 1–July 31, 2026, a higher-ed client
Meta-reported. Inquiries are lead forms, not applications or enrollments. July ran a smaller campaign.
A presentation that follows the presenter on everyone's phone. We built it for client reviews.
Your weekly update starts as an AI draft. A checked tool supplies the numbers, and a person reads it before it goes anywhere.
The tool we use to match CRM leads to outcomes and send them back to the platforms. Try it with sample data.
Funnel Check
It takes about two minutes and asks about your tracking and how fast leads get a reply. If you want, you can send the answers along with an audit request at the end.
Request a call. We'll ask what you're trying to hit and how your tracking is set up, and we'll tell you straight if the audit is worth your money or if there's a cheaper fix.
Fixed fee, quoted after a 30-minute call. We reply within one business day.